{"id":1608,"date":"2013-02-06T11:02:37","date_gmt":"2013-02-06T10:02:37","guid":{"rendered":"http:\/\/www.crossatapuerca.com\/nw\/?p=1608"},"modified":"2013-02-06T11:08:29","modified_gmt":"2013-02-06T10:08:29","slug":"el-impacto-economico-y-la-repercusion-mediatica-del-cross-de-atapuerca-se-cifran-en-1millon-de-euros","status":"publish","type":"post","link":"https:\/\/www.crossatapuerca.com\/nw\/el-impacto-economico-y-la-repercusion-mediatica-del-cross-de-atapuerca-se-cifran-en-1millon-de-euros\/","title":{"rendered":"El impacto econ\u00f3mico y la repercusi\u00f3n medi\u00e1tica del Cross de Atapuerca se cifran en 1 mill\u00f3n de euros"},"content":{"rendered":"
\"4.078<\/a>
4.078 atletas participaron en la IX edici\u00f3n del Cross de Atapuerca<\/figcaption><\/figure>\n

Un \u2018Estudio de Medios del IX Cross Internacional de Atapuerca\u2019, elaborado por la empresa Laquesis, concluye que la prueba atl\u00e9tica organizada por la Diputaci\u00f3n Provincial de Burgos, y que se disput\u00f3 el pasado 11 de noviembre, gener\u00f3 un retorno positivo de 1.114.143 euros. Esta cifra es claramente superior al presupuesto de la carrera, unos 180.000 euros, lo que nos permite hacer una estimaci\u00f3n del impacto econ\u00f3mico global y retorno de 1 a 7 (7 euros de rentabilidad por cada euro invertido), balance que viene explicado por la gran difusi\u00f3n medi\u00e1tica que tuvo el cross a nivel provincial, regional, nacional e internacional.<\/p>\n

Este estudio adem\u00e1s, no<\/strong> recoge los datos de la audiencia potencial a trav\u00e9s de medios radiof\u00f3nicos, la audiencia de revistas especializadas en atletismo y el impacto medi\u00e1tico de las redes sociales como twitter, facebook y otras. El estudio realizado cifra la audiencia potencial en 67.969.293 personas que en todo el mundo, a trav\u00e9s de internet, prensa escrita y televisi\u00f3n recibieron informaci\u00f3n de la competici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un \u2018Estudio de Medios del IX Cross Internacional de Atapuerca\u2019, elaborado por la empresa Laquesis, concluye que la prueba atl\u00e9tica organizada por la Diputaci\u00f3n Provincial de Burgos, y que se disput\u00f3 el pasado 11 de noviembre, gener\u00f3 un retorno positivo de 1.114.143 euros. Esta cifra es claramente superior al presupuesto de la carrera, unos 180.000 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/posts\/1608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":0,"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crossatapuerca.com\/nw\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}